It seems that the majority of people who start an internet marketing info business spend too much time trying to get their first product created. I've heard stories of individuals taking two years or more. Maybe they don't have the confidence or perhaps they just procrastinate. Fact is, creating info products very fast is one of the keys to running a successful online business. In this article, I'll provide a few solid reasons to prove my point.
Reason 1: You Need to Find Out if Your Product is Going to Sell
So many marketers rely too heavily on market research. Sure it's important. However, even if a product idea appears to be a hot seller on paper, there's no guarantee that it will be. The only way to know for sure is to create it and start promoting.
Reason 1: You Need to Find Out if Your Product is Going to Sell
So many marketers rely too heavily on market research. Sure it's important. However, even if a product idea appears to be a hot seller on paper, there's no guarantee that it will be. The only way to know for sure is to create it and start promoting.
Now I'm not suggesting you create shabby, inferior info products. Rather, I'm recommending that you create something that's high quality, yet simple and easy to produce. If the product sells like hotcakes, then revamp it and add more bells and whistles.
Reason 2: You Need Feedback to Tweak Your Product
Getting your simple product on the market fast also allows you to receive feedback from your customers - feedback that will help you make the product even better and perhaps even a higher ticket item. Not many online info marketers use this approach, but we all know it works. Think of all the large corporations and popular business that do this. This approach will also give you more perceived value in the eyes of your customers. This method is only possible if you can create info products quickly. It just won't be practical if you invest too much time in the initial product.
Reason 3: You Need Time to Determine If Improving Your Product Will Be Profitable
In some cases, you may discover that a simple info product that you created quickly does really well on the market and it needs little enhancing, if any. Some info products that give black and white, quick solutions don't need anything else. They are fine just the way they are. I do believe, however, this will be the exception instead of the norm. Almost every product can be improved and even enhanced.
Hopefully, this information has been helpful to you. Once you get that first product under your belt and begin to generate revenue, you'll have ideas to improve this process and will be motivated to create more products.
Article Source: Scott Brooks
Reason 2: You Need Feedback to Tweak Your Product
Getting your simple product on the market fast also allows you to receive feedback from your customers - feedback that will help you make the product even better and perhaps even a higher ticket item. Not many online info marketers use this approach, but we all know it works. Think of all the large corporations and popular business that do this. This approach will also give you more perceived value in the eyes of your customers. This method is only possible if you can create info products quickly. It just won't be practical if you invest too much time in the initial product.
Reason 3: You Need Time to Determine If Improving Your Product Will Be Profitable
In some cases, you may discover that a simple info product that you created quickly does really well on the market and it needs little enhancing, if any. Some info products that give black and white, quick solutions don't need anything else. They are fine just the way they are. I do believe, however, this will be the exception instead of the norm. Almost every product can be improved and even enhanced.
Hopefully, this information has been helpful to you. Once you get that first product under your belt and begin to generate revenue, you'll have ideas to improve this process and will be motivated to create more products.
Article Source: Scott Brooks
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