What makes an online product profitable? It could be that there is a huge market and demand and so the product could actually have quite a low price tag and still make you a lot of money. It certainly needs to be something that costs very little to create, sell and deliver in order to maximise your profit margins. It could be a high-ticket product that really meets the needs of a very exclusive market. It definitely will need to deliver great value content and help people to actually achieve what it promises.
So rather than being very specific products I see the 3 most profitable ones as 3 key types and I'm using the term product quite loosely. So the 3 types are membership programmes, coaching programmes and 1-1 or small group mastermind programmes. The reality is that the more traditional information products such as ebooks, audios and videos sold on their own may not be profitable in their own right but are often used to build up trust and lead customers on to enrol in one of the 3 types of programme I've listed above.
So rather than being very specific products I see the 3 most profitable ones as 3 key types and I'm using the term product quite loosely. So the 3 types are membership programmes, coaching programmes and 1-1 or small group mastermind programmes. The reality is that the more traditional information products such as ebooks, audios and videos sold on their own may not be profitable in their own right but are often used to build up trust and lead customers on to enrol in one of the 3 types of programme I've listed above.