In this article I am going to expose a myth that has been floating around for as long as I can remember. This myth claims that when choosing a niche, you should aim for high demand and low competition. Maybe this philosophy has just been misunderstood, but if you take these words at face value, they just aren't true. Today I'm going to explain why this advice is all wrong and help you know how to create products in highly competitive niches.
First let me make it clear, competition is good. It there's little or no competition in a niche, this is an indicator that very little if any demand for a product exists. After reading the statement I just made you may wondering how it's possible to compete in highly competitive markets against marketers who have massive budgets and resources.
The real key to choosing and marketing a niche is specificity. For example, we all know the weight loss niche is highly competitive. There are "lose weight" infomercials running every night on television and who can count how many books have been written on this topic?
First let me make it clear, competition is good. It there's little or no competition in a niche, this is an indicator that very little if any demand for a product exists. After reading the statement I just made you may wondering how it's possible to compete in highly competitive markets against marketers who have massive budgets and resources.
The real key to choosing and marketing a niche is specificity. For example, we all know the weight loss niche is highly competitive. There are "lose weight" infomercials running every night on television and who can count how many books have been written on this topic?
If you wanted to create an info product such as an ebook on weight loss, then you'll need to think like normal consumer searching the internet for help losing weight. Most likely, when someone is searching online for weight loss information, he or she is looking for something very specific. Most all web surfers realize that typing a general term like "weight loss" isn't going to generate the results they're looking for. They type a specific term that targets their problem area(s). This wasn't true 15 years ago because the internet was still relatively new and small. However, now it's possible to find very detailed information on practically any topic. Therefore, the general public's search activity has changed over the years.
I actually created an article on weight loss a few years ago to prove that competitive niches are the ticket. I wrote it on a very specific topic with a very targeted title, "How to Lose Weight in the Stomach Area". To date, this one article has generated over 18,000 views, far more than any other article I've written. If I had written a general article on weight loss with a broad title such as "Weight Loss Tips", there would probably be very few views and hardly any clicks in my resource box.
Now the key to promoting a product in competitive markets is to use content marketing methods to promote your product (blogs, article/video marketing, etc.). Pay per click advertising would be outrageously expensive and it's not as effective.
In conclusion, don't be afraid to create and market an ebook on a competitive niche. Again, the key is specificity in your content marketing campaign.
Article Source: Scott Brooks
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