The recent economic downturn has been a blessing for us entrepreneurs. With the Government and high-profile businessmen such as Virgin's Richard Branson and Innocent Smoothies' Richard Reed backing schemes for new businesses, now is as good a time as any to jump in and act on that idea you've been sitting on.
Once you've decided to take the plunge and found your product, at some point you'll be looking to have your own website, with engaging content and high quality pictures that really show off your items. A quick scout around local photographers' websites will show just how expensive a professional shoot can be - I'll use my real life example to demonstrate. I was quoted for 50 items of costume jewellery, 3 photos of each. The quotes came back ranging from £400 to £1400! For my start-up budget, getting great results for as close to zero as possible was the goal, and a change of tactics provided a clear winner, reducing the cost to £50.
Once you've decided to take the plunge and found your product, at some point you'll be looking to have your own website, with engaging content and high quality pictures that really show off your items. A quick scout around local photographers' websites will show just how expensive a professional shoot can be - I'll use my real life example to demonstrate. I was quoted for 50 items of costume jewellery, 3 photos of each. The quotes came back ranging from £400 to £1400! For my start-up budget, getting great results for as close to zero as possible was the goal, and a change of tactics provided a clear winner, reducing the cost to £50.