Conduct an online search for the topic of niche selection and you'll find a plethora of information and advice. Much of this information is solid, but some of it is simply outdated. Like most everything else in our world, the internet is an ever-changing network. One area that has changed dramatically is information marketing. Years ago, if you wanted to create an info product, the general rule was to choose a niche that had high demand and low competition. The change in the way people connect on the internet now has drastically affected how a niche is selected - for the better.
In this article I'll address a few facts regarding niche selection. Lets dive in.
Fact 1 - You Need a Passion
Before you commit to the process of creating an info product, whether it be an eBook, home study course, etc., think about your passions.
In this article I'll address a few facts regarding niche selection. Lets dive in.
Fact 1 - You Need a Passion
Before you commit to the process of creating an info product, whether it be an eBook, home study course, etc., think about your passions.
Is there an area in which you have passion that could be taught to others? Knowledge usually exists where passion exists and excitable, passionate knowledge is necessary when creating and marketing info products.
Fact 2 - You Need Knowledge
I touched on knowledge in the previous paragraph, so lets take it a little further. Assess your level of knowledge. Do you have above average knowledge in a particular area? It's been said that if a person doesn't possess at least three hours of teaching knowledge on a given topic then he or she has no business teaching others. This certainly doesn't mean that you must know practically everything about your topic. We are all in the process of learning and no matter how much we know, there will always be more to learn.
Fact 3 - You Need Competition
This is an area that I believe has changed over the years. People used to be scared of highly competitive niches and rightly so. Back then, you could write a killer eBook with phenomenal instruction and never even make one sale. The competition was stiff, making it nearly impossible for a web surfer to find your product. Now with the emergence of social media, times have changed and for the better. Through social networking, even info products in the most competitive niches can get lots of exposure and generate sales. If a niche has little to no competition, then I would steer away from creating a product on it. Most likely a lack of competition means no demand exists.
Article Source: Scott Brooks
Fact 2 - You Need Knowledge
I touched on knowledge in the previous paragraph, so lets take it a little further. Assess your level of knowledge. Do you have above average knowledge in a particular area? It's been said that if a person doesn't possess at least three hours of teaching knowledge on a given topic then he or she has no business teaching others. This certainly doesn't mean that you must know practically everything about your topic. We are all in the process of learning and no matter how much we know, there will always be more to learn.
Fact 3 - You Need Competition
This is an area that I believe has changed over the years. People used to be scared of highly competitive niches and rightly so. Back then, you could write a killer eBook with phenomenal instruction and never even make one sale. The competition was stiff, making it nearly impossible for a web surfer to find your product. Now with the emergence of social media, times have changed and for the better. Through social networking, even info products in the most competitive niches can get lots of exposure and generate sales. If a niche has little to no competition, then I would steer away from creating a product on it. Most likely a lack of competition means no demand exists.
Article Source: Scott Brooks
No comments:
Post a Comment